Intertek partners with the Baby Safety Alliance (formerly the Juvenile Product Manufacturer’s Association — JPMA), industry associations, and governing bodies to advance the highest standards in child product safety.

The Baby Safety Alliance Verification Program gives consumers confidence that applicable juvenile products meet all ASTM (American Society for Testing and Materials) standards, related state requirements, and mandatory federal requirements (16 CFR). As an independent quality assurance organization, Intertek provides comprehensive testing and certification services to ensure compliance with all Baby Safety Alliance Verification Program protocols.

Intertek assists manufacturers in earning the Baby Safety Alliance Verified Seal through advanced product simulations and rigorous performance testing. With deep and data-driven expertise in juvenile products, our scientific testing methods identify potential hazards before products reach the market — protecting both brands and families.

Today, more than 3,200 baby and children’s products carry the Baby Safety Alliance Verified seal across 30+ categories, including cribs, strollers, high chairs and car seats. Representing 95 percent of the prenatal-to-preschool market in North America, the Baby Safety Alliance is the trusted voice of safety and quality for children’s products.

Intertek is proud to serve as a Verification Program lab partner, helping manufacturers meet Baby Safety Alliance requirements and regulatory standards while ensuring safe products reach families.

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