Aim to Sustain Game Assurance promotes and develops the consumption of assured game meat.

Aim to Sustain Game Assurance promotes self-regulation across the game management and shooting sector, certifying standards from breeding, rearing and release of game birds through to the wild food harvest on a game shoot.

Aim to Sustain Game Assurance is an independent assurance scheme for shoots and game farms in the United Kingdom. Members who carry the Best British Game mark have demonstrated high standards through best practice in all areas, from animal welfare to game meat handling.

Intertek SAI Global is the selected audit partner for the assurance scheme. Our assessments on registered shoots and game farms show that members adhere to the highest welfare and environmental standards, showing traceability from egg to plate.

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