Who Benefits from the Mark?

Who can benefit from QPM Certification?

The Quality & Performance Mark can be shown as a badge of truth about a product’s performance. It provides a realistic assessment - from a third-party laboratory - of what the product can do and how well it does it. This benefits several groups, including:

Manufacturers and Retailers

• Differentiate product
• Protect and deliver on brand promise
• Build trust and brand reputation among consumers
• Gain buyer’s support and trust
• Broaden market from early adopters
• Support of independent third party to validate marketing claims
• Means to validate sourced product components (manufacturers) or product lines (retailers)

Consumers

• Reassurance as to quality and performance
• Aids in navigation among product choices and features
• Independent verification which will lead them to the right product choice

Trade Associations

• Validate and spread the use of new technologies
• Proactively champion good values (supply chain validation, green practices, etc.)
• Further support association programs through a consumer facing performance mark
• Additional level of performance builds on programs
• Benchmarked level of quality assurance for industry

Regardless of who your target audience may be, the Quality & Performance  Mark certification adds meaning and value to your product in a very tangible and easy-to-understand way.