Pitching to New Retailers
Manufacturers and Brands are constantly coming up with different ways to grow and expand their business by adding more retailers to their sales portfolio.
Getting retailers to consider a new product is difficult; often you must displace a long-standing relationship with their current vendor. You have to show significant reasoning why the retailer should switch to your product, and retailers also usually want supporting data from third party testing to validate the claims for the product.
Using Intertek Performance, you can develop the best possible pitch to demonstrate to the new retailer how your product outperforms the competition, and meets the retailer’s customers’ most important requirements.
How Intertek helps the Manufacturer:
- Determining the target market for the product: Intertek Performance will work with your team to understand which specific consumer segments the targeted retailer serves, and retailer categories you are targeting. This means efforts are focused and effective.
- Identifying the competition for the product category: Keeping in mind the target retailer, the Intertek Performance team, working with your marketing team, identifies the competitors your product must beat to win space on the retailer’s shelves.
- Developing a testing program that reflects real consumer use: Using our deep product and testing expertise, Intertek Performance helps develop custom or modified standard test methods that focus on product performance by simulating real world consumer usage.
- Analysis and insight: Intertek’s performance team reviews the data and brings analysis and insights together in a concise report showing the performance for each product weighted by importance to the consumer.
This helps demonstrate how your product can offer fundamentally better performance to the end consumer in the areas that matter most to them, helping the retailer delight their customers and gain market share, making the decision to select your product an easy one for retailer to make.
