Marketing Claims Support
Manufacturers and Brands want consumers to know that their product is the best, and to highlight features that really matter to customers, which set it apart from the competition.
To sell effectively to end consumer, it is vital to understand what they really want, and then to be able to demonstrate clearly and quickly that your product satisfies these needs better than any competitor.
How Intertek helps the Manufacturer:
- Determining key area of superiority: Intertek Performance works with your engineering, marketing, and legal teams to determine which particular metrics to highlight to consumers. The metric must be important to the consumer, as well as interesting.
- Developing in-depth test plan: Intertek Performance will work with your teams to develop test protocol(s) that highlight the key feature(s) of the product, while being repeatable and uniform.
- Testing competitors: Intertek Performance tests your product, and those of competitors, to the test protocol(s), giving independent test data to support marketing claims
- Analysis and output: Intertek Performance will use the data collected and statistical analysis to highlight attributes in which your product outperforms its competitors. These results can then be used by the marketing and legal teams to develop a marketing campaigns promote the particular attributes where your product offers clear benefits to the consumer compared to its competitors.
