Access our On Demand Webinar - The Role of Clinical Assessments in Supporting Tooth Whitening Oral Care Product Development

Cosmetic dentistry is a rapidly growing sector in the consumer cosmetic market, and tooth whitening forms a substantial part of this market. There is a wide range of products available for tooth whitening including many over-the-counter products and many products that require a dentist’s prescription in order to adhere to local laws. Manufacturers need to have confidence that claims of efficacy and safety are accurate and robust in this expanding market. Stain removal and tooth whitening clinical studies help to test the safety and effectiveness of a new whitening product in shade improvement and removing stain from consumers’ teeth. To support the launch of a stain removal or tooth whitening product, clinical trials are often used to substantiate marketing claims and demonstrate that they are safe for consumers. Access this recorded webinar by Intertek Clinical Research Services Medical Director, Robert Maclure for an introduction to the concept of tooth whitening and clinical assessments for stain and shade to assess product efficacy. Recorded on the 28th September 2017.

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