Innovation is a core focus for science-led developers of oral care products. Significant challenges, however, can be associated with available resources, timelines, and meeting the evolving demands of consumers for safe and effective products. Successful formulation and launch of new products require marketing claims which are supported by robust scientific evidence. In vivo, human clinical studies for oral care products are the gold standard in terms of product assessment, involving a large panel of volunteers, however, these can be challenging and costly.

In this white paper, our expert Gavin Thomas, introduces the benefits of in vitro studies to assess oral care products and describes how outsourcing in vitro studies to a specialist CRO can help to accelerate product development and establish robust evidence-based marketing claims.

Please complete the form to download our white paper: