23 Jan 2008

 The 34th annual Hong Kong Toy Fair was held on January 7-10, 2008 at the Hong Kong Convention and Exhibition Center. This exhibition is the largest Fair of its kind in Asia as well as the second largest Toy Fair worldwide. The event was organized by the Hong Kong Trade Development Council (TDC) which is a major international marketing arm for Hong Kong-based traders, manufacturers and service providers. The fair features more than 2,000 exhibitors from over 36 countries displaying a wide variety of quality and innovative product from around the world.

Of the broad array of exhibitors, Intertek successfully drew attention gaining maximum exposure. Attendee interests were peeked with product demonstrations of scheduled toy testing procedures. Highlights included, our Intertek colleagues communicating their vast knowledge regarding topics ranging from toy trends in Asia, to risk management and brand development. All in all, the Hong Kong Toy Fair resulted in tremendous interest generating numerous leads for future business.