Webinar: Tooth Whitening Oral Care Product Development

Tooth Whitening, Stain and Shade. Part 2: In Vitro and In Situ Support Studies. Webinar registration is open now.

Manufacturers of tooth whitening products need to have confidence that claims of efficacy and safety are accurate and robust in this expanding market. Stain removal and tooth whitening clinical and in vitro studies help to test the safety and effectiveness of a new whitening product in shade improvement and removing stain from consumers’ teeth. 

PART 2 : In Vitro and in Situ Support Studies for Tooth Whitening, Stain and Shade.

6 Dec 2017 | 16:00 CET | 15:00 GMT | 10:00 EST

This webinar will complement our first instalment in this series and look at how laboratory instruments can be used to measure the colour and staining of teeth. In vitro models can be created using extracted human teeth or even bovine enamel blocks as an alternative substrate. Peter will give some examples of how relatively simple experimental designs can generate support for oral care products such as toothpastes, mouthwashes and whitening kits. We shall also take a look at in situ studies which can measure tooth whitening benefits in a more clinically relevant setting.


Meet our Expert: Dr Peter Hall, Laboratory Director,  Intertek Clinical Research Services (CRS)

Peter is the Laboratory Director at Intertek Clinical Research Services. He has 25 years of industry experience in Colloid, Formulation, Materials, Analytical and Behavioural Sciences. With experience of R&D Oral Care Project Management and expertise in oral Instrumentation and experimental design, he currently heads up Intertek’s team of scientists delivering a variety of in vitro methodologies for product evaluation and claim support, including enamel remineralisation, stain prevention/removal and chemical whitening.


PART 1 : Clinical Assessments for Tooth Whitening Products

To support the launch of a stain removal or tooth whitening product, clinical trials are often used to substantiate marketing claims and demonstrate that they are safe for consumers. Join us for this webinar by Intertek Clinical Research Services Medical Director, Robert Maclure for an introduction to the concept of tooth whitening and clinical assessments for stain and shade to assess product efficacy. This webinar broadcast took place on the 28th September 2017.

Access the recording here

Meet our Expert:  Robert Maclure, Medical Director, Intertek Clinical Research Services (CRS) 

Robert has worked with Intertek CRS since 2012. Prior to joining Intertek, Robert worked in private and NHS dentistry in the UK and abroad, in addition to Dental Defence services in the UK and Germany. He is PI on approximately 10 studies per year including IMP and Medical Device studies. He is calibrated and trained in the most commonly used dental  indices used to assess novel clinical products, and he has recently gained wide experience in sensitivity studies and dental erosion/remineralisation studies where he has worked closely with the Intertek CRS laboratory team. He has co-authored a number of posters and publications within the oral care sector. Presently he heads up a team of 4 full-time oral care assessors and a number of ad hoc clinicians. He is also involved in direct sponsor contact.




Need help or have a question? +44 (0) 151 347 4810

Need help or have a question?

+44 (0) 151 347 4810
Wirral (UK):
+44 (0) 151 347 4810