Intertek and China Association of Enterprises with Foreign Investment Present Forum on Consumer Products Market in China

Educational event discussed challenges and solutions for companies doing business in China 

As consumer demand for imported luxury goods grows in China, significant opportunity for expansion into the country’s consumer goods market exists for leading global brands. However, this opportunity is accompanied by numerous challenges as China has stringent GB standards in place for imported textiles, apparel, leathergoods, footwear and fashion accessories to ensure quality, safety and protection of consumer rights. These challenges were the focus of a forum addressing the developments and prospects of China’s consumer products market, held in February 22, at the Westin Beijing Financial Street, and hosted by the China Association of Enterprises with Foreign Investment (CAEFI) and Intertek.

The forum enabled the nearly 200 attendees from global consumer goods brands and retailers to gain a better understanding of the Chinese standardization system, the difference between mandatory and voluntary standards, and requirements for importing products. Presentations and discussion focused on new standards for imported consumer goods, specifically GB 18401-2010 for textile products, which will be enforced beginning August 1, 2011; regulations enforced by the General Administration of Quality, Inspection and Quarantine (AQSIQ); quality and safety requirements for hardlines and textiles; mandatory certification requirements for electrical and electronic products and toys; and quality requirements, market supervision and inspection procedures for healthcare and cosmetic products.

The event featured presentations by Intertek’s China Domestic Market Service division and CAEFI, as well as several high-ranking Chinese officials representing government agencies. The topics presented and speakers included:

  • Overview of China’s Macroeconomic Situation and Policy – Mr. Hu Guocai, Deputy Chairman of the China Association of Enterprises with Foreign Investment
  • Current Situation and Prospect of China's Consumer Products Market – Mr. Yu Jianhua, Secretary to the Minister of Ministry of Commerce and Mr. Wang Shuzu, Deputy Chairman of the China Association of Enterprises with Foreign Investment, Mr. Wang Shouwen, Chief of the Ministry of Commerce Foreign Trade Department
  • System and Mechanism of Quality supervision of China Consumer Product Market – Mr. Li Jun, Deputy Director of Consumer Right Protection Bureau of the State Administration for Industry & Commerce of China (SAIC)
  • 2009-2010 Beijing Market Quality supervision and Random Sampling Check Case Analysis – Mr. Cao Zhongsheng, Chief of the Consumer Right Protection Bureau of Beijing Municipal Administration of Industry & Commerce
  • China Reinforces the Mechanism and Measures on Quality supervision of Imported Consumer Products – Mr. Wang Zhiyong, Deputy Director of the Inspection supervising Department of the General Administration of Quality supervision
  • Canton Fair – Mr. Jiang Nan, Director of the Ministry of Commerce Foreign Trade Department
  • How Can Overseas Brands Enter China Market Successfully – Mr. Fred Bai, Intertek China President

The afternoon session featured four forums:

  • The Basic Quality and Safety Requirements for Hardlines and Textiles in the China Market – discussed China’s standardization system, mandatory and voluntary standards and the requirements for textile, apparel, leather products, footwear and other fashion accessories, as well as the quality program guidance for fashion brands.
  • China 3C Certification and Its Scope – presented by Mr. Chen Wei, Vice President of China Quality Certification Center (CQC), the forum introduced the mandatory certification requirements for electrical and electronic products and toys, as well as discussed navigating the regulations for China’s market and China’s energy label
  • China Approval Procedure for Import Licenses of Foods, Cosmetics and Health Products – provided an overview of the status and prospects of the food, health food and cosmetics market in China and discussed China’s quality requirements, market supervision and inspection mechanisms for food, health product and cosmetics.
  • Current Developments of China’s E-commerce and Quality Assurance Solutions – focused on quality control solutions within China’s e-commerce market.

The event also resulted in interest from mainstream Chinese media, including China News Service, International Business Daily, China Inspection and Quarantine Times and The Economic Observer. In addition, Mr. Paul Yao, Executive Vice President, Intertek Group Plc, Mr. Fred Bai, Intertek China President, and Mr. James Wang, General Manager, Intertek China Domestic Market Services, participated in interviews with China Daily, Beijing TV, China Business News Weekly and China Business Journal.

To learn more about Intertek’s China Domestic Market Service division and GB Testing capabilities, please visit: http://www.intertek.com/consumer/testing/gb/