Product Development and Performance Marketing: A Necessary Partnership

Product development and marketing must evolve in order to capture and maintain the attention of consumers as they continue to become more informed about the quality and performance of their purchases. How do you combine product development and marketing to ensure high performance levels and effective communication to customers, all while growing your brand?

Learn how to take product marketing beyond the basics to truly display the competitive advantage of your brand. Join Intertek for a one-hour webinar and gain insight into:

  • The importance of performance marketing
  • How to establish proper claims and comparison data
  • An effective partnership of product development and marketing
  • Creation of performance marketing programs

Please fill out the form below to download this webinar recording.