Kidswear – Safety, a Necessity
Globally there has been increased awareness on the aspect of child safety. Often Indian parents have been dealt the raw hand in this regard.
Many reputed brands have set up shops in India with their products not only of the highest quality but also that are safe for kids to wear. There is a certain undercurrent of expectations for domestic Kidswear brands and retailers to follow suit. Available information, frequent travelling, experts working in India, product recalls in the US, and media exposure of unsafe products in India have made the parents in India more knowledgeable about the norms followed by global retailers and brands.
This session would be to educate the industry on the need to upgrade and implement measures to counter competition and also give their customers, in this case children, safe products.
What are the Parameters to be Considered?
1. Small parts
2. Sharp points
3. Sharp edges
4. Torque and tension of small parts
5. Flammability
6. pH
7. Formaldehyde
8. Lead content
9. Construction review etc.
Why Change Status Quo?
According to a study by PricewaterhouseCoopers (PwC), a staggering US$412 billion will flow in as investment into the Indian retail sector by 2011 as rapid economic growth, increasing disposable incomes and lavish lifestyle habits would see the format expand exponentially.
Major overseas players are getting into the Indian market well versed with the concepts of Child Safety.
Mind share per retailer would decrease.
There is a need to differentiate, differentiate, differentiate!!!
Perceived Quality & Actual Quality
Perceived quality, or point of sale quality, refers to the image that the customer has about the product while buying it.
The actual quality, or the point of use quality, is the quality of the product that the consumer experiences while using it.
The retailer plays a very important role in building up perceived quality.
How Does the Retailer / Brand Stand to Gain?
- USP*
- Pioneers in the concept
- Increased loyalty
- Higher brand equity
- Corporate social responsibility
At Intertek, we have the expertise and the experience of serving global brands. We can certainly be of assistance to you.
Intertek also provides up-to-date technical training seminars sharing the latest information on regulations and product standards to clients both on and off-site.
For enquiries, please contact:
Mr. Ranjit Sasi
Senior Manager,
Intertek India Pvt. Ltd.
Bangalore, India
Tel : +91 80 4021 3700
Dir : +91 80 4021 3790
HP : + 91 90086 88955
E-mail : ranjit.sasi@intertek.com
* USP: It means “Unique Selling Proposition”. It is the one differentiating factor companies or brands which other industry don’t have. Once any Kidswear brand or retailer in India goes in for safety testing and certifications, that would be their USP and they can even advertise saying how safe their products are. This is because no other domestic Kidswear brand or retailer tests for safety in India.