Did you go to the CES or the NAIAS in 2012?

January 13, 2012

Electric vehicles and charging stations are hot topics this week at the Consumer Electronics Show (CES) in Las Vegas and the North American International Auto Show (NAIAS) in Detroit. Every major automaker created a noticeable presence this week – a clear indicator that the industry is continuing to grow.

There are several messages that automakers are amplifying as they play to the practical and emotional needs consumers are using when making the decision to invest in an electric vehicle. These include: 1) consumer’s have a desire to reduce consumption of non-renewable resources; and 2) a long-term goal to reduce consumer dependence on foreign oil.

There are several messages that automakers are amplifying as they play to the practical and emotional needs consumers are using when making the decision to invest in an electric vehicle. These include: 1) consumer’s have a desire to reduce consumption of non-renewable resources; and 2) the industry’s long-term goal to reduce consumer dependence on foreign oil.

But what else is a top priority for automakers today? The 2025 model-year guidelines set by the CAFE rules (Corporate Average Fuel Economy).  New automotive technologies are crucial for meeting these agreed upon guidelines. To get the latest news on the regulations and standards visit the Environmental Protection Agency. According to Fuel Economy, potentially more than 75 percent of the fuel put into tanks ends up powering the  car. In theory, this leaves a great deal of opportunity to improve fuel efficiency in all vehicles.

Couple the increased consumer and media attention given to electric vehicles at both shows this week, this emphasis on all audiences and invested action suggests an uptick in electric transportation.  

Our experts want to hear from you. What important transportation technology will be delivered in 2012 to help reduce emissions? Or to meet consumers demands?